Paul Newman's SeriousFun A Seriously FUN Fundraiser

Posted by Emily Bailey

Thu, Jul 14, 2016 @ 08:52

MOMO Motorsports designed and donated a unique special edition SeriousFun MOMO steering wheel with Paul Newman's signature for the SeriousFun New York City Gala. Jon Bon Jovi and Chris Botti provided amazing entertainment however the campers stole the show!

SeriousFun Children's Network Invitation

What makes this SeriousFun MOMO signature edition steering wheel so special is it’s history and how it will help children.

In addition, to acting and car racing, Paul Newman had a passion for helping others specifically children who are seriously ill. He founded Newman's Own and also SeriousFun which gives these amazing kids an opportunity to attend camp free of charge with all of the 24 hour medical support needed.

Paul Newman signed steering wheel sold at MOMO auction

Paul Newman signed steering wheel sold at auction featuring SeriousFun camper artwork

It was a pleasure to connect race car driver and MOMO Motorsports owner Henrique Cisneros with Clea Newman who was thrilled that he wanted MOMO to be involved in SeriousFun’s mission.

"I want to do something different and help them amplify their marketing efforts. That's when I pitched the idea: Paul Newman drove his entire life with a MOMO steering wheel. Why don't we do this signature series Paul Newman steering wheel… and all the proceeds go to the camps.” - Henrique Cisneros

Campers at a SeriousFun camp program

Campers enjoying a SeriousFun camp

The entire package consisted of the following items and opportunities for the ultimate car racing enthusiast’s gift which raised $30,000 for the SeriousFun organization, including:

  • The first of SeriousFun MOMO Custom Steering Wheels including Paul Newman’s signature
  • MOMO VIP Race Weekend Experience for two
  • Attending a 2017 Pirelli World Challenge race of their choice as a member of the MOMO Motorsport team
  • Serve as the Grand Marshall for the race and take part in official Starting Grid and Race Start Activities
  • Parade lap rides in the official pace or parade cars
  • Hot laps in one of the MOMO Motorsport team cars

MOMO Motor Sports 

MOMO Motor Sports

To learn more about SeriousFun, click here and stay up-to-date on their news and events or watch videos like the following PSA with Julia Roberts and Bruce Willis.

SeriousFun is just one of Paul Newmans charitable organizations. He is also the founder of NEWMAN'S OWN which supports charitable causes around the world.

Paul Newman in Racemark International Racing Suit

Paul Newman in a RACEMARK International Racing Suit

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Topics: Racemark International, Paul Newman, MOMO, SeriousFun

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